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Joie E-mail
JoieJoie sells a range of funky, chi-chi wears, shoes and handbags for women.

If you’re looking for a fun cloth (hat, dress, accessories...), Joie must be your stop definitely if you're out shopping around Soho. The staff is warm and helpful. Prices start at £60 for dresses. Not as chap as the markets but since the clothes are unique and original it will worth every penny you spend on that store. 

Address:

37 Marshall Street, Soho
London, W1F 7EZ

Click for the gmap.

 
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